Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.
Join AWS experts and our partners for a day of hands on workshops and thought leadership on Oct 25th. We will offer two workshops tracks. For Content Monetization we’ll discuss migrating archives to AWS, extracting metadata, and distributing the content via FAST channel. In Broadcast Production we feature a live production in the cloud workshop with a focus on news and sports. Everyone is invited to join us for a evening reception hear from Chris Ziemer and Chris Blandy about ad tech in local broadcast and AWS Director of M&E Steph Lone will host a fireside chat focused on the latest success and challenges around live cloud production. Come for the workshops, or the reception and fireside chat or join for both!
Where
Amazon JFK24, just a 10 min walk from the Javits center.
410 10th Ave, 16th floor. (building entrance around the corner on W 33rd)
When
October 25th, 2023
Workshops 9AM-5PM
Reception and Fireside Chat 5PM-7:30PM
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Workshops
Each workshop track is 8 hours in length with a lunch break included. Workshops are technically focused requiring hands on keyboard. Please bring a laptop and power adapter to participate fully.
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Unlocking content monetization opportunities through AI and ML unveils new revenue streams derived from archived content, while also fostering audience engagement through familiar content. This track will showcase the process of migrating, storing, and extracting metadata from legacy archives using AI and ML techniques to unearth hidden gems within your content treasure trove. AWS Partner NOMAD will outline content lake strategies, followed by an exploration of the Free Ad-Supported Streaming Television (FAST) channels business powered by AWS. Finally, we will conclude with a discussion on audience development.
Broadcasters continue to be challenged by creating more content, faster, and distributing it to more endpoints than ever before as they continue in their quest to delight viewers globally. Learn the latest on Cloud Live Production from the experts and partners who are making it happen, from deploying an environment in minutes, to how to route and distribute live low latency video and audio broadcast signals in the cloud.
5:00-7:30 PM
Join us after your day in NY the evening of Oct 25th or after the AWS workshop track for drinks and bites. We will have two fireside chats host by AWS leaders.
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Ad Tech - Solving for Challenges of a Multi-Platform World in Local Broadcast
Hosted by Chris Ziemer, AWS Principal Industry Specialist and Chris Blandy M&E Director of Business Development and Strategy, joined by Brad Epperson from Nexstar and other industry leaders.Â
As television viewing audiences become increasingly fragmented, ad buyers need the ability to move fluidly between linear and digital viewing platforms. Cross-platform measurement across multiple currencies is quickly becoming a necessity. Join leaders in local broadcast advertising sales and technology for a fireside chat where participants will discuss how this challenge is being met, and what obstacles still need to be overcome.
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We Interrupt this Broadcast - Cloud Live Production
Hosted by Steph Lone, Director AWS M&E Solution Architecture joined by Grant Nodine (NHL), Ernie Ensign (Sinclair), and Michael Lange (Freelance TD)
There has been a incredible industry ground swell around cloud remote production over the last 18 months. Learn from customer and industry experts where the latest art of the possible lies and how they see this technology changing their workloads. Cloud live production seems to fit perfectly with the age old problem, how can we do more with less?
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